What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales!

What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales!

Initially, Bira imported its Hefeweizen-style beer from Belgium ten years ago. (AI image) B9 Beverages, the maker of Bira 91 beer preparing for public listing, incurred a Rs 80 crore direct cost and increased losses due to removing the word ‘private’ from its name!In preparation for its 2026 IPO, the company transitioned from B9 Beverages … Read more

Maruti Suzuki Swift favourite in used car market, Maharashtra, UP lead sales: Report

Maruti Suzuki Swift favourite in used car market, Maharashtra, UP lead sales: Report

Maharashtra, UP lead sales in used car market. India’s automotive industry, especially the passenger vehicle segment, has been growing quickly, and the used car market is keeping up with this pace. According to the annual report by Cars24, a platform for buying and selling used cars, the year 2024 was a game-changer for the car … Read more

Sinclair revamps content brand, ad sales and marketing

Sinclair revamps content brand, ad sales and marketing

The logo of Sinclair, Inc. (Graphic by The Desk) Sinclair, Inc. this week announced a revamp to its advertising sales and marketing businesses with the launch of two new initiatives. Starting in February, the company’s advertising sales and integrating marketing division will adopt a new name — AMP Sales & Marketing Solutions — while its … Read more