Marketers can no longer afford to overlook Generation Z. Indeed, the majority of brands have long stereotyped this age group – born in the mid-90s to 2000s – as smartphone-addicted children too young to hold any real purchasing power. The other shoe has suddenly dropped, however, for marketing departments as they realize the potential value … Read more
Dive Brief: Generative artificial intelligence (AI), its influence on automation and a growing need for multifactor identification solutions are dominating advertisers’ thoughts as the industry begins 2025, according to Mediaocean’s “2025 H1 Advertising Outlook Report.” While marketers continue to prioritize digital channels for their spending in the first half of the year, 63% of respondents … Read more
Marketers and agencies have long been preparing for the Supreme Court to uphold a law banning TikTok if its owner, ByteDance, does not divest from the popular platform due to national security concerns outlined by Congress. Source link