Influencers

Influencers call these tests lifesaving. Are they?

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Influencers call these tests lifesaving. Are they?

Dani Blum New York Times Feb 27, 2025, 16:49 IST IST New research examined nearly 1,000 posts on tests for fertility, testosterone levels and cancer risk. An overwhelming majority of these posts were found to be misleading The post looked simple enough: Kim Kardashian, hair pulled back in a ponytail, posed in front of an … Read more

Publishers and Influencers Wonder What Could Replace the Power of BookTok

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Publishers and Influencers Wonder What Could Replace the Power of BookTok

Two years ago, Jeneane O’Riley self-published her fantasy romance novel, “How Does it Feel?,” an enemies-to-lovers tale about a woman who meets a handsome, unhinged fairy prince. Without a publisher to help market her novel or get it into bookstores, she decided to promote it herself on TikTok. Pretty soon, TikTok users started posting their … Read more