TikTok competitors race to win over its ad dollars
With TikTok’s fate in the U.S. dangling between the Supreme Court and President-elect Donald Trump, competitors are moving in to try and claim its ad dollars. Snapchat, for example, isn’t holding back. In recent pitches to marketers, the app’s ad sales team has highlighted the notable audience overlap between Snapchat and TikTok in the U.S., … Read more