content

‘Panchayat’ makers team up with Ministry of Panchayati Raj to create engaging, message-driven rural content

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‘Panchayat’ makers team up with Ministry of Panchayati Raj to create engaging, message-driven rural content

The makers of the superhit streaming show ‘Panchayat’ have joined forces with the Ministry of Panchayati Raj to portray rural development through their sketches. The partnership aims to bring compelling narratives highlighting key rural development initiatives. The themes include Women Empowerment, Own Source Revenue, and Technology-Driven Growth. The first of these sketches, ‘Asli Pradhan Kaun?’ … Read more

Post Ranveer Allahbadia controversy, does OTT or digital content in India also need censorship or regulations? ETimes discusses with industry insiders! | Hindi Movie News

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Post Ranveer Allahbadia controversy, does OTT or digital content in India also need censorship or regulations? ETimes discusses with industry insiders! | Hindi Movie News

Ranveer Allahbadia has been in the news for his question on parental sex to a contestant when he appeared on Samay Raina‘s show ‘India’s Got Latent‘. This led to a lot of backlash on social media and FIRs were also filed against Ranveer, Samay, Apoorva Mukhija and Ashish Chanchlani who appeared on the show. This … Read more

The end of traditional Ads? Why 2025 marketing will focus on content

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The end of traditional Ads? Why 2025 marketing will focus on content

Let’s start with a timeless question: What is advertising? At its essence, advertising is the art of informing and persuading consumers about a product or service. It’s the lifeblood of commerce, designed to ignite interest, build trust, and inspire action. Over the decades, this art form has undergone seismic shifts, with the last two decades … Read more

Everything You Need To Know About Meta’s Change in Content Rules

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Everything You Need To Know About Meta’s Change in Content Rules

Meta sparked the first major social media controversy of 2025 last week, when it announced that it would be getting rid of fact-checking, and loosening its rules around what people can say in its apps. Which many view as an attempt to appease incoming U.S. President Donald Trump, who’s been highly critical of Meta in … Read more

Sponsored content marketing revenues grow 40% in 2024 as ad market shifts

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Sponsored content marketing revenues grow 40% in 2024 as ad market shifts

The move towards a commerce media-fuelled marketing world centred around content that we reported on last week and discussed at length in this week’s vodcast has already generated some significant revenues. PRNEWS.IO, a leading platform connecting brands with publications to place branded content in a cost-effective and predictable way, has recorded an important milestone by … Read more

Sinclair revamps content brand, ad sales and marketing

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Sinclair revamps content brand, ad sales and marketing

The logo of Sinclair, Inc. (Graphic by The Desk) Sinclair, Inc. this week announced a revamp to its advertising sales and marketing businesses with the launch of two new initiatives. Starting in February, the company’s advertising sales and integrating marketing division will adopt a new name — AMP Sales & Marketing Solutions — while its … Read more