brands

How brands and experts are creating inclusive beauty for all skin tones, conditions, and genders

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How brands and experts are creating inclusive beauty for all skin tones, conditions, and genders

The beauty industry is undergoing a profound transformation, with a growing commitment to inclusivity. Brands and skincare experts are embracing diversity by developing products that cater to a wide range of skin tones, conditions, and genders, ensuring that beauty is accessible and effective for all. This shift is driven by a desire to reflect the … Read more

Trade Desk buys ad data firm Sincera as brands seek objective insights

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Trade Desk buys ad data firm Sincera as brands seek objective insights

Dive Brief: The Trade Desk has acquired digital advertising metadata startup Sincera for an undisclosed sum, according to a press release. The deal, subject to customary approvals, is expected to close in Q1 2025.    Sincera is described as providing “objective” data insights, which aligns with The Trade Desk’s positioning as an independent demand-side platform (DSP). … Read more