Marketers increasingly prioritize automation investments: report
Dive Brief: Generative artificial intelligence (AI), its influence on automation and a growing need for multifactor identification solutions are dominating advertisers’ thoughts as the industry begins 2025, according to Mediaocean’s “2025 H1 Advertising Outlook Report.” While marketers continue to prioritize digital channels for their spending in the first half of the year, 63% of respondents … Read more